the ethiquette

The Ethiquette is a fashion house designed and conceived in Paris in its own workshop from the remnants of Haute-Couture houses and old Indian saris. 

We seek to reduce pollution while creating a sublime mix of two different types of expertise.

Thanks to French partnerships with Malhia Kent, Sophie Hallette, Jean Bracq, Swarovski or even Lelièvre, our unique pieces are made of exceptional fabrics and finishes.

The Ethiquette, a play on words between Ethics and Etiquette, is also a club representing a community that shares a common love of fashion but also a common wardrobe.

The pieces are aimed at elegant and feminine women who wish to combine style and eco-responsibility.

The Ethiquette offers a Couture collection available for hire or made-to-measure purchase on demand and a Prêt-à-Couture collection available for retail sale.

Our mission: to bring back the joy of living and dressing by revolutionising the Couture house

Return to exclusivity and uniqueness thanks to our sustainable manufacturing approach

Fighting big productions and fast fashion

Propose personalization and privilege the rarity of the product 

Introducing the economy of sharing within the house 

Offer more than just clothing with a 360° experience and exclusive services through our club

Creating a community of elegant, independent, ambitious and environmentally conscious women


Our sustainable and responsible approach :

Zero Pollution :

The collections are made from letfovers from fashion houses and old Indian saris.

Circular economy :

Based on upcycling, fabrics from old collections are reused to create future collections.

Sustainable consumption :

Thanks to our sharing economy, production is reduced and The Ethiquette allows us to participate less in hyper-consumption.

Social Commitment :

The Ethiquette donates part of its profits to NGOs working with women in India.